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Dr. Mariela Alfonzo will challenge your perception of investing in place and how it affects environment, health, and ROI. 

Bridging the worlds of academia and practice, Dr. Mariela Alfonzo has over 15 years of expertise in the nexus between urban design and behavior, focusing on quantifying the triple-bottom line value of place. She is the Founder and CEO of State of Place, a communication and decision-making tool for the urban planning and real estate industries that quantifies what people love about cities and why it makes sense to make them better. Mariela was recognized as Urban Land Institute’s 40 under 40 Best Young Land Use Professionals and NewCities Placemaking Fellow, and awarded a Fulbright to examine walkability in China. In addition, Dr. Alfonzo is a Research Assistant Professor at New York University, where she teaches entrepreneurship and urban design. More on LinkedIn and CV.

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Investment in place is not an expenditure, it is an asset. 

Dr. Mariela Alfonzo, "The Place Doctor"


 Proposed Topics

Data-driven Placemaking: Counting What Counts in Public Space

We all have our favorite streets, nooks, and other public spaces in the world, but what is the DNA behind what makes those places great? Micro-scale data is the magic sauce!

Book an on-site interactive workshop that's designed to help placemakers learn more about micro-scale urban analytics and how to facilitate walkability using data-driven placemaking. By relying on people-powered observation tools, even resource-constrained communities can gather the necessary data to increase profits, improve community outcomes, and offer more active transportation options.

Mariela Alfonzo will demonstrate how to collect and analyze urban data from a real site and in real-time during the conference session—all from the comfort of your seat. These findings will provide fodder for a conversation about what improvements could be made, lessons learned, and more.


FEATURED PAST TALKS (the complete list here  CV