The skinny, 15-second read:
Ignore the intentionally-erred idiom and just go ahead and sign up for your own personal(ish) keynote about how you can quell naysayers, get project approvals, and secure funding fast and cheap by essentially playing a game of SimCity and showing them the money (ROI). Preview what you're in for below.
The meatier, 3-minute read:
Yes, yes, I know. It's the third time's a charm...but one, I'm Cuban (technically Cuban-American but I grew up in Miami so that makes me pretty much Cuban and explains why I suck at American idioms... apparently, Italian cousins are not the same thing as Irish twins, but I digress); and two, second time is technically a more accurate (and you know how we feel about precise data at State of Place!) way to describe this video reprisal (below) of my amazingly received keynote at the WALK21 Conference last fall, which we're presenting today (just happened across it on YouTube - yay! - while I was googling myself over Memorial Day weekend...no lie) in lieu of a written blog this week.
Ok, fine, I know this is technically an easy way to get out of writing a blog this week (although I promise my self-deprecating style is much more colorful when you can actually hear my Mee-ya-Mee accent)...but...we've been busy demoing it up, and, wait for it, we are pairing this "vlog?" with the opportunity to attend my keynote virtually "in-person!" ;) What's better than attending a mini placemaking conference for free, without the travel hustle, and in your PJs (if you wanted to)? Well, actually learning how to quickly quell pesky naysayers that have been holding back your placemaking and walkability plans AND decrease your consulting costs to boot. Oh, and did we mention you get to play our own version of SimCity while you're at it? Yup, we thought so...
Sign up below to attend our virtual keynote about data-driven placemaking - spend some QT with me next week!
When? Wednesday, June 7 at 1:30 PM EST
Can't make it? Get your private keynote here!
For the first 15 minutes, I will show how State of Place helps quantify what people love about places and how the software not only helps you identify plans and proposals with the biggest bang for your buck but also calculate the ROI of your projects so you can make the case for great places! This will be followed by 15 minutes of Q&A. Dial-in information will be presented to you upon completion of this form.
The supply-demand mismatch for walkable, livable places is not only increasing - it is increasingly well-known and acknowledged. Yet, a general lack of walkability persists. In the U.S., fiscally-constrained cities still face resistance - both internal and external - to creating denser, more compact development. These cities are unable to quantify and communicate the potential value proposition of walkability and quality of life to counter naysayers' arguments. At the same time, cities lag behind in adopting a more comprehensive technology-fueled, data-driven, evidence-based approach to planning, and instead cling to a project-by-project consulting-led, opinion based, expert-driven approach.
What's our take on this? In response, State of Place has quantified what people love about cities and why it makes economic sense to make them better. And we want to share it with you! We want to show how our predictive urban data analytics software empowers cities to tell their own data-driven stories about the power of place and convey the fiscal “why” behind their mission to enhance walkability and quality of life. We can show why all this is more than just a social good!
Specifically, this presentation will demonstrate how our software calculates the State of Place Index, which quantifies an area's existing walkability and quality of place; generates the State of Place Profile, which diagnoses its built environment assets and needs; identifies urban design priorities based on an area's State of Place Index, its economic development goals, and the feasibility of making certain built environment changes; allows users to run different scenario analyses and project the future State of Place Index of proposed projects and interventions; and predicts the estimated return on investment, value capture and value for money of those scenarios. Cities can identify which changes will lead to the biggest bang for their buck, as well as provide a data-driven rationale for why these changes should be implemented. This presentation will convey why and how cities must "Moneyball" placemaking - or harness the power of technology and data to make places better.