Last week, I had the honor giving a keynote on Data-Driven Citymaking at Nordic Place Branding Conference in Stockholm, Sweden. I have to say, this was the first conference on place branding I have ever attended. And it got me thinking, what comes first, the place doing or the place telling? Normally, the answer to this would-be riddle would be a no-brainer. Well, there’s nothing to brand if there’s not a place first, right? But after listening to the stories of several places that had previously not been on the map, successfully use place branding to create people-first places, I started to wonder…could you create a place, or at least put the forces in motion needed to do so, simply by telling its (authentic) story?